Mobile Banking

Digital Media

In a recent survey, 90% of digital magazine readers reported taking action with an advertised product or service, with the majority - 65% - visiting the advertiser's web site instantly - Gartner

There have been two waves of mobilization in Print Media: Utilitarian and Immersive. The first wave, as we call “Utilitarian” was up-to the point till the larger form factors or tablets started to emerge. Till this point the apps were primarily meant to feed content to the mobile audience with limited style or immersive aspect to it. The launch of tablets however has lead to the second wave, where applications are meant to create more immersive experience and cater to aspirational aspect of user.

Media and Publication companies cannot afford to ignore this wave of new form factor to provide rich content, immersive experience.

Endeavour Services

Endeavour believes that simply replicating print editorial content into digital formats cannot sustain magazine readership. Our solutions are oriented towards creating more wholesome experiences leveraging the capabilities of devices and modifying content around lifestyle of the mobile audience. This is done through a combination of Audio – Video – Imagery -Text Interplay coupled with enablement of innovative human interactions through advance device capabilities such as augmented reality, LBS (Location Based Services), NFC (Near Field Communication), Accelerometer and so on.

Value Gained

Sustained and Involved mobile audience!
Ability to adopt to user behavior enabled by real time Tracking Mechanism
Social Integration for wider reach
Click Based Advertisement linking Readers directly to Advertisers with minimal intrusion
Experiences beyond simple content translation to Mobile