Retail

According to recent market survey, nearly 70 percent of consumers across various countries “always” have their mobile devices with them while shopping in a store. And when in the store, 64 percent of consumers globally contact family and friends about purchases” which gives retailers an unprecedented opportunity to market and sell to consumers at the so- called “point of decision”.

There are various touch points, as depicted here, where a consumer buying behavior can be influenced by bringing a mobile element.

Mobile Solutions are not just in transforming the shopping experience but are also helping enhance employee and shopper Productivity.

 
 

Value Gained

Consumers: Mobile Services such as self-scanning and mobile payment are helping consumers get what they want more quickly by providing them the right information and tools at the right time. Mobile services are also enabling them evaluate their purchases on various factors such as health and well-being, environmental aspects and other ethical choices which was never possible in the past.

Business: Mobile technology has undoubtedly lead to increased sales enabled through better information and increased customer satisfaction/loyalty.