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Browser Applications

Improve Mobile Site Usability By Addressing Device And Browser Variability

Experience on the Mobile Web is poor. That’s no surprise given the confusing landscape of technologies, devices, and browsers that mobile site designers need to support. Every year hundreds of devices flood the market with different browsers, display capabilities, screen sizes, and keypads - making designing a consistently good experience both an expensive and time-consuming process. To approach the Mobile Web in a systematic fashion, Endeavour recommends one of the three basic approaches for companies considering a mobile website:

		Support the lowest common denominator:
		The most sure-fire way of reaching the largest mobile audience is to ensure that the site works on the most basic phones. This means developing the least complex site that renders well on simple phones with the assumption that more sophisticated phones will also display your site. Endeavour recommends choosing phones that are offered free with a plan from the major carriers. Of those devices, there might be several that behave similarly, so it’s important to group them by capability. We often recommend that clients reduce the field to five different browsers and ensure that the site works well on all five. This strategy is good for firms just starting on the mobile Web. This way they can offer content for the widest range of phones and then narrow the testing as they begin to understand which devices their customers are using.

		Target specific devices:
		Companies that have a better understanding of the devices their customers are using can more easily justify building a site, or in some cases an application, targeted to specific classes of devices. This does not mean preventing users with more basic phones from accessing your site, but rather narrowing the design and testing to a specific set of phones that are most popular among your largest audience. It might be impossible to isolate your audience to one or two phones, but selecting a class of phones, or several classes of phones with similar capabilities might work. Again, Endeavour recommends choosing five different phones, one or two phones from each class, to make testing manageable and focused.

Adapt to the capabilities of the devices: Companies looking for a robust mobile strategy can choose to support a wide range of devices all to the best of that device’s capabilities. Some options: Use different style sheets for different devices, or detect the device that is trying to access your site and dynamically offer images and scripts that improve the experience of your site for that device. Many high-end devices now support full HTML and JavaScript, so in addition to creating a mobile site tailored to that device’s capabilities, sites should not restrict access to desktop sites. The amount of adaptation required to render a site optimized for a particular device will vary widely depending on the complexity of the site, but this technique requires more extensive development and testing across the appropriate range of devices.