Staying Ahead of the Game – Trends in Mobility
The mobility market has grown leaps and bounds over the past 10 years, and we have been fortunate to be at the forefront of this awesome revolution. The increasing consumer interest and penetration of smartphones, coupled with the emergence of multiple application stores has spawned immense opportunities for mobile application development. Companies such as Endeavour are able to innovate and influence how the applications are delivered and experienced by consumers all over the world.
Our technologies enable porting between source and target platforms quickly and efficiently. At one end are the independent software vendors (ISV) develop mobile applications for a diverse range of mobile platforms and devices and the other end has the OS developers innovating a frenzied pace to meet new requirements. This trend gathered pace with the arrival of Apple iPhone bringing along a new market for apps. This trend makes it much more difficult to support multiple mobile platforms across multiple devices when creating applications for mass consumption. Endeavour helps our customers overcome these challenges by:
- Leveraging cross platform frameworks such as PhoneGap, Titanium, and Adobe Flex
- Standardizing and reusing code elements
- Quickly and efficiently porting mobile applications from any source platforms to any other targeted mobile platform.
As more and more consumers use smartphones and other mobile devices, specific trends emerge that influence the way companies design and develop mobile applications and solutions. Location-Based Services (LBS), for example, is a growing trend that companies must consider when designing a new application. Consumers have come to expect that the applications they use will be aware of their current location, and their experience will be optimized and enhanced based on their current location, anywhere in the world. LBS is also integrated into mobile advertising so consumers receive targeted, relevant, location based messages about nearby merchants and vendors. Endeavour’s mobile development teams are well versed in current mobility trends and can help you develop applications that utilize the most current technology and mobile trends.
Endeavour’s ability to create and implement many of the current consumer solutions in mobility today include:
- Location-Based Services (LBS)
- Augmented Reality (AR)
- Near Field communication Services (NFC)
- Mobile Advertising
- Mobile Instant Messaging (IM)
- Mobile Media
- Machine to Machine (M2M)
- Mobile Security Solutions