Revolutionizing Mobile Retail Solutions
Imagine being able to walk into a store, scan the product you are considering to buy and instantly read reviews, share the product on your social media accounts, and leave the store with the purchase you just made…… through a mobile application on your mobile device!
Or If you are a Store manager, imagine how convenient it would be to have a mobile solution which not only alerts you about replenishing the in-store inventory status but also lets you place an order right away to replenish the shelves.
Endeavour’s experts have helped various large and medium retailers in driving in-store traffic and online sales through innovative mobile solutions. The below story provides insights about our work with some of the major global retailers as well as insights on how smartphone and tablet adoption amongst end users is transforming the Retail Industry.
Retail vertical is different from other vertical markets such that the mobile retail solutions are application-led rather than services-led. Todays' retailers need to accept & adopt the new ways their consumers are using to communicate & find information. Retail is in need of significant transformation to quickly grasp and come to speed with consumers demands in terms of technology. The IT buying center within retailers needs to move from CIO to CMO wherein a CMO is held responsible for monitoring social channels, consumer interaction, identifying the right channel to communicate with the consumers; and thereby creating a transformational change in the Retail IT.
Endeavour develops enterprise-wide as well as discrete department wise mobile solutions to support its retail customers.
The SoCloMo (Social, Cloud and Mobile) is also playing a major role coupled with the big data and vast information available on consumer buying. This huge data empowers the retail industry and further strengthens the use case of mobile retail applications.
We strive to help retailers increase the productivity of employees through the use of a variety of mobile retail solutions. These mobile retail applications change the way consumers shop by using advanced mobile capabilities, including:
- Mobile advertising and proximity marketing
- SMS and QR codes
- Social networking
- Location-based applications
- Loyalty programs
- Near Field Communication