Product design/Prototyping

Product Design/Prototyping

Mobile Product development at Endeavour nuanced in the following ways

• Visualization.Given the diversity of mobile platforms and choice of technologies coupled with lack of data on end user interaction with a given mobile product concept, it is important to visualize the concept. We at Endeavour begin a mobility project by building light weight prototypes on mobile device. This helps project sponsors visualize the mobile concept in action.

• Concept validation. Once the prototype passes initial muster, we then validate the concept either within our own UX labs or with focus groups. Feedback from this exercise usually leads to inputs for the design.

• Iterate Design. We at Endeavour believe that Mobile use cases and User experience need iteration at the start before they converge to the ideal form. Lack of this understanding causes unrecoverable loss of time and effort when products reach the end user.

• Build in chunks, pre-release often. Endeavour’s development philosophy is to build in chunks and take feedback from project sponsors at every stage. We have honed this over the last decade and have been able to delight our customers time and again.

Mobile Product innovation

Organizations have often felt the need to Innovate on the axis of Mobility , but have had no starting point. Endeavour has helped such organizations by putting in place a dedicated innovation team focused on

• Background research. Market / vertical study.

• Quick Visualization of more than one concept in parallel.

• Rapid Prototyping. Product / concept prototyping of multiple candidate concepts.

• Select best fit. In coordination with the project sponsors jointly find a “Survival” candidate for production from amongst the candidates.

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